Journal
In the press
What the press has written about Chef Nouel Catis and SNA’AP: 57 stories since September 2024, from Dubai and Abu Dhabi to Manila and Salalah. Each headline opens the original article.
Featured
2026
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Chef Nouel Catis returns to Salalah for the Al Baleed Culinary Festival
An Omani pastry stand at Al Mina, 25–28 November 2026, among Michelin- recognised chefs.
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Al Baleed Resort Salalah by Anantara has announced the fifth edition of its culinary festival. Chef Nouel Catis returns after the Anantara Khareef Chocolate collaboration, with an artisan Omani pastry stand at Al Mina from 25 to 28 November 2026.
A Michelin Journey Through the Sultanate of Oman: Al Baleed Culinary Festival Returns for Its Fifth Edition Also in Travel PR News and Breaking Travel News
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Breadwinner opens in Dubai
A Filipino bakery pop-up from Chef Nouel Catis and Chef JP Anglo.
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Breadwinner is a new Filipino bakery pop-up in Dubai, co-founded by Chef Nouel Catis and Chef JP Anglo. It took about a year to develop, and Chef Nouel leads the artisan baking.
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Plating at Dubai's Waterfront Market
From the Burj Al Arab to SNA’AP: a profile of Chef Nouel Catis and his pastry style.
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FACT profiles Chef Nouel Catis as a Dubai-based pastry innovator. It traces his path from the Burj Al Arab and Etihad Airways to his own ventures, including SNA’AP, and describes his blend of Middle Eastern and modern pastry.
Behind the Plating with Chef Nouel Catis at Dubai's Waterfront Market
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Meet Nouel Catis
Handmade first batches, a Shark Tank walk-away, and a brand built on his own terms.
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Art+ Magazine follows Chef Nouel from his first handmade batches to his decision to walk away from a Shark Tank Dubai deal and keep control of his brand. It covers SNA’AP's 2024 launch and fast sell-outs, his Manila collaborations and his new work in Oman. "I followed my gut. I knew my worth and my vision."
2025
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Redefining desserts, one city at a time
SNA’AP's city chocolates as a tribute to the UAE, with Abu Dhabi the latest release.
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The Beat Asia profiles Chef Nouel and SNA’AP's city-inspired chocolate collection, which it calls a tribute to the UAE. Abu Dhabi chocolate is the newest bar, and more cities are planned.
Yes, Chef! Nouel Catis on Redefining Desserts Once City at a Time
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Matcha meets Dubai chocolate
Two special-edition SNA’AP bars, Matcha and Hojicha, made for The Matcha Tokyo Philippines.
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The Daily Tribune covers Chef Nouel's October 2025 menu with The Matcha Tokyo Philippines. The menu includes two special-edition SNA’AP bars: a Matcha Dubai chocolate bar and a Hojicha Dubai chocolate bar.
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A taste of the capital: Abu Dhabi chocolate
Salted caramel, halwa, spices and 24-carat gold, a year in the making.
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FACT tastes the new Abu Dhabi bar from SNA’AP's city series. It is made with salted caramel, halwa, warm spices, tahini, date syrup and gold flakes, and went on sale at Rain Café on 14 November. "I want this to be not only for a certain generation, but celebrated by all ages."
Take a bite of the new Abu Dhabi Chocolate from Chef Nouel Catis
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Abu Dhabi chocolate, made with Emirati partners
Saffron, cardamom, tahini and dates, for a place Chef Nouel calls his second home.
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Khaleej Times reports on the 200g Abu Dhabi chocolate, built on saffron, cardamom, tahini and dates with edible gold. It took about a year to develop with Emirati partners and is sold at select Rain Café outlets.
Filipino chef who helped create viral Dubai chocolate unveils new Abu Dhabi flavour
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What the capital tastes like
Abu Dhabi joins Dubai, Manila and Fukuoka in the SNA’AP city collection.
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Platinumlist introduces Abu Dhabi chocolate, launched with the Emirati brand Rain Café. It places the bar in SNA’AP's city line alongside Dubai, Manila and Fukuoka. The bar is sold at Rain Café and on rain.ae.
New Abu Dhabi Chocolate by SNA'AP: Here's What the Capital Tastes Like
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SNA’AP flavours go to Krispy Kreme
Dubai, Manila and Fukuoka, reimagined as limited-edition doughnuts.
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Curly Tales covers the Krispy Kreme Philippines collaboration. It includes three doughnuts (Dubai Chocolate Kunafa, Manila Ube Baklava and Fukuoka Strawberry Fields) and a Dubai Pistachio Iced Mocha Latte, available until 31 December 2025.
Dubai's Chef Nouel Teams Up With Krispy Kreme For Limited-Edition Dubai Chocolate Doughnuts
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An homage to Abu Dhabi
Chef Nouel's love letter to the city he called home for eight years.
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The National reports on the Abu Dhabi bar, part of SNA’AP's city-themed series, which launched first at Rain Café. Chef Nouel calls it a homage to the city where he lived for eight years. The piece also recalls his years as an Etihad in-flight chef and his Dubai consultancy, founded in 2018.
Filipino chef who helped create viral Dubai chocolate launches Abu Dhabi flavour
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Krispy Kreme Philippines × Chef Nouel Catis
The Original Creations collection: three doughnuts and a latte from SNA’AP's city flavours.
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Krispy Kreme Philippines turns SNA’AP flavours into a limited-edition doughnut range and latte, available from 7 November to 31 December 2025. "It's the season of giving for us."
Krispy Kreme Philippines teams up with Chef Nouel Catis for limited- edition Original Creations
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German precision, Filipino flavour: Chef Nouel × Miele
Three German-Filipino desserts for Miele Philippines' Innovation Series.
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The POST covers three desserts Chef Nouel created for Miele Philippines' Innovation Series at its BGC showroom. It also looks ahead to an ice-cream line and a new concept on BGC High Street. "It's going to be a big year."
Chef Nouel Catis is pushing Filipino flavors forward through collaboration
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More than a chocolate chef
The Miele collaboration shows the full range of Chef Nouel's pastry craft.
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ABS-CBN Lifestyle features Chef Nouel's collaboration with Miele and his wish to be known for more than chocolate. The pastries put his technical range on show.
Chef Nouel Catis proves his artistry goes beyond chocolate in new collaboration
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Beyond Dubai chocolate
New pastries with Miele, and SNA’AP chocolate launches in Singapore and Hong Kong.
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The Philippine Star talks to Chef Nouel about the technical side of his pastry work. It covers his Miele partnership and his chocolate launches with Cold Storage in Singapore and C!ty'super in Hong Kong.
Beyond Dubai Chocolate: Chef Nouel Catis expanding pastry skills
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A Filipino chef wrote the recipe
How a chef from Dipolog wrote the recipe that became Dubai chocolate, and what he makes now.
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Preview introduces Chef Nouel to Filipino readers as the chef who wrote the recipe that became Dubai chocolate. It ends with his Manila chocolate, an ube bar made under SNA’AP.
Did You Know? The Viral Dubai Chocolate Was Invented by a Filipino Chef
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Seventeen years in Dubai, made in the Philippines
SNA’AP retail and The Matcha Tokyo menu bring Chef Nouel's work home.
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Journal News looks back on Chef Nouel's 17 years in Dubai and his Dubai chocolate journey, which began in 2022. It covers SNA’AP's retail outlet and his menu with The Matcha Tokyo Philippines, available from 4 October to 31 December.
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Matcha, reimagined
Japanese tea meets Chef Nouel's signature pistachio-kunafa chocolate.
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ABS-CBN Lifestyle covers Chef Nouel's limited menu with The Matcha Tokyo Philippines, which pairs Japanese tea with his signature Dubai chocolate.
Pastry maestro Nouel Catis redefines matcha with Dubai chocolate collab
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The Matcha Tokyo × Chef Nouel Catis
Two drinks and three pastries, made with executive chef Sonny Mariano.
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GMA News reports on a five-item limited menu that Chef Nouel created with The Matcha Tokyo Philippines and its executive chef, Sonny Mariano. It ran until the end of December 2025.
Filipino chef behind viral Dubai chocolate launches limited-edition matcha collab
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The Filipino touch
3,000 SNA’AP bars sold out in two days, with the Philippines next.
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Asian Journal tells the Filipino-American community about Chef Nouel's pistachio craft. It reports that SNA’AP's first 3,000 bars sold out in two days, and that he plans to expand into the Philippines.
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Walking away, and coming out stronger
Why Chef Nouel turned down a Shark Tank Dubai deal to build SNA’AP on his own terms.
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Gulf News follows Chef Nouel after his Shark Tank Dubai pitch, where he walked away from the deal on offer. SNA’AP and its pistachio-kunafa bar sit at the centre of the story, along with the brands and collaborations that followed.
Chef Nouel Catis walked away from a Shark Tank Dubai deal — and came out stronger
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The Shark Tank decision
Bootstrapping SNA’AP, and the global brand Chef Nouel is building.
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Rolling Stone Philippines has the exclusive on Chef Nouel's Shark Tank Dubai episode. It explains why he declined the final equity terms and how he launched SNA’AP during the wait for broadcast. "We started to get opportunities from companies who wanted to collaborate with us."
Exclusive: Why Chef Nouel Catis of Dubai Chocolate Walked Away From a 'Shark Tank' Dubai Deal
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Abu Dhabi chocolate is coming
The first look at SNA’AP's tribute to the capital, from Etihad to The Sweet Life.
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Aletihad announces that Abu Dhabi chocolate will launch under SNA’AP. It also covers The Sweet Life, Chef Nouel's years as an Etihad in-flight chef, and Baby Dynamite, the dessert he presented at TEDx in 2019.
Move over, pistachio kunafa: 'Abu Dhabi Chocolate' is coming soon, says chef behind viral flavour
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World Chocolate Day in Dubai
SNA’AP square bars and bonbon jars on Dubai's World Chocolate Day list.
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What's On lists SNA’AP among Dubai's best places for World Chocolate Day. It mentions the square bars, limited bonbon jars and five flavours, sold at Odeon, Candy Hearts, iChips and online.
12 of the best spots to celebrate World Chocolate Day in Dubai
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Khareef chocolate in Salalah
Frankincense and coconut katayef, for the Khareef season only.
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The Peak Malaysia covers the Anantara Khareef Chocolate, which pairs frankincense with coconut katayef. It was sold at Al Baleed Resort Salalah until 31 August 2025.
The Chef Behind The Viral Dubai Chocolate Debuts A New Confectionery Collab
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The flavour architect
Twenty-four years in desserts, sixteen of them in the UAE.
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Dubai OFW interviews Chef Nouel about his 24 years in desserts and his recognitions as an Emerging Global Filipino Icon (2024) and with the Westford Award for Culinary Innovation (2025). It also covers SNA’AP and The Sweet Life.
OFW Interview with Chef Nouel Catis, The Flavor Architect Behind the Original Dubai Chocolate Recipe
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On nostalgia and imitation
A trade Q&A on why the dessert struck a chord, and whether recipes can be protected.
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Hospitality News Middle East interviews Chef Nouel as founder and CEO of Chef Nouel Catis. He talks about how the dessert "tapped into nostalgia", about imitation, and about whether desserts can be protected.
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SNA’AP comes to Manila
"This is how I originally envisioned it": Chef Nouel on bringing SNA’AP home.
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Lifestyle Asia covers SNA’AP's Manila arrival through three desserts with AF Hospitality. Chef Nouel shares his hope that SNA’AP becomes a household chocolate name.
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In conversation with Tatler
The first Filipino pastry chef at the Burj Al Arab on the recipe he wrote, and SNA’AP's ube baklava.
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Tatler Asia's Q&A traces Chef Nouel's career from the Burj Al Arab to the 2024 launch of SNA’AP, including its ube baklava flavour and plans for Manila. "I see imitation as the highest form of flattery."
Meet the man behind the Dubai chocolate craze: Filipino chef Nouel Catis
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The nifty pâtissier
Author, consultant and VVIP in-flight chef: a profile from ICCA Dubai.
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The International Centre for Culinary Arts in Dubai profiles Chef Nouel's books, his consultancy and his in-flight and VVIP work.
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The chef who wrote the recipe
From five-star hotel kitchens to a SNA’AP bar that shows off the flavours of the UAE.
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SBS Food in Australia tells the story of how the recipe came about and what Chef Nouel did next. It covers his five-star hotel background, including the Burj Al Arab, and SNA’AP's focus on purity and "showcasing the flavours of the UAE."
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A taste of Khareef
Chocolate artistry for Al Baleed Resort Salalah by Anantara.
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Signé Magazine covers Chef Nouel's Khareef-season creations for Al Baleed Resort Salalah: a frankincense chocolate and a Coconut Malva Cake.
A Taste of Khareef: Chef Nouel Catis Brings Chocolate Artistry to Salalah
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From Dubai to Salalah
Frankincense, coconut and an Omani twist for Al Mina at Al Baleed Resort.
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Gulf News reports on the frankincense-and-coconut bar and Coconut Malva Cake Chef Nouel created for Al Baleed Resort Salalah by Anantara, served at Al Mina from June to August 2025. The resort's general manager praises the collaboration.
From Dubai to Salalah: Filipino chef adds Omani twist to viral Dubai chocolate
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Dubai chocolate season in Manila
A homecoming launch that also supports Dumagat cacao farmers.
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The Philippine Star's Newsmakers column covers the AF Hospitality collaboration, which Chef Nouel calls the homecoming launch of his brand. Part of the proceeds goes to MAD Travel's agroforestry programme with Dumagat cacao farmers, and SNA’AP bars are the Dessert Passport reward.
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Three ways to enjoy it
A crepe, a mochi and a soft serve, plus a SNA’AP bar for every completed passport.
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The Inquirer's Pam Pastor tries the three AF Hospitality desserts. She describes SNA’AP as Chef Nouel's own premium brand, "inspired by nostalgia and crafted with innovation."
Three ways to enjoy Dubai chocolate—from the Filipino chef who originated it
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Chef Nouel takes his flavours home
His first Philippine collaboration, across A Mano, Ramen Ron and Steak & Frice.
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Gulf News reports on Chef Nouel's first collaboration in the Philippines, with limited-edition desserts at AF Hospitality's restaurants until 11 June 2025.
Filipino chef behind viral Dubai chocolate takes flavours to Manila
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Three desserts, only in Manila
A homecoming menu, with SNA’AP bars available in the Philippines for the first time.
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When In Manila covers the three AF Hospitality desserts. A complimentary SNA’AP bar comes with a completed Dessert Passport, and bars are also sold at PHP 650.
Pinoy Chef Behind the Original Dubai Chocolate Creates 3 New Desserts, Only Available in Manila
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From the desert to dessert
The Amado and Nouel collaboration, and a pili-nut bar in development.
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Manila Bulletin covers SNA’AP's milk and dark bars and Chef Nouel's first Philippine collaboration with AF Hospitality. It also reports that a pili-nut bar is in development.
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Raising the profile of Filipino desserts
"Creating viral sensations has become second nature in my process."
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Inquirer Lifestyle covers the AF Hospitality collaboration, which ran from 11 April to 11 June 2025. Chef Nouel talks about raising the profile of Filipino desserts.
The viral pleasure of chef Nouel Catis' Dubai chocolate dessert comes to Manila
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Chocolate is just one chapter
Chef Nouel × AF Hospitality, with SNA’AP as the Dessert Passport reward.
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Tatler Asia covers the limited AF Hospitality desserts and SNA’AP, Chef Nouel's signature bar, sold only at AF restaurants during the collaboration. "Chocolate is just one chapter in my culinary story."
Dubai chocolate in Manila: Chef Nouel Catis collabs with AF Hospitality
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Exclusive pistachio desserts for AF Hospitality
SNA’AP bars and three new desserts at A Mano, Ramen Ron and Steak & Frice.
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PhilSTAR L!fe announces SNA’AP Dubai chocolate bars and three new desserts at AF Hospitality restaurants from 11 April to 11 June 2025. Part of the proceeds supports Dumagat cacao farmers.
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A sweet homecoming
A hometown return and a passport full of flavour.
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Metro.Style covers Chef Nouel's first collaboration in Manila, with AF Hospitality and Amado Forés.
Filipino Creator Of Viral Dubai Knafeh Chocolate Bar Comes Home For His First Collab In Manila
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A new name in Dubai chocolate
SNA’AP's first pop-up at Marsa Boulevard, Dubai Festival City.
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What's On introduces SNA’AP as a new brand of stuffed chocolate bars and bites, with a pop-up at Marsa Boulevard, Dubai Festival City.
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SNA’AP arrives at Dubai Festival City
Square, filled bars and jars of bonbons, now at Marsa Boulevard.
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Curly Tales' GCC roundup describes SNA’AP's square, filled bars and bonbon jars at the Marsa Boulevard pop-up.
From Dubai's New Chocolate Bar To AliExpress's Mega Ramadan Festival, 5 GCC Updates For You
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Heritage is everything: Chef Nouel in Salalah
The Anantara Khareef Chocolate, in Chef Nouel's own words.
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Anantara's journal interviews Chef Nouel about the Khareef chocolate, made with frankincense and coconut katayef, and about SNA’AP, which he launched in October 2024. "Heritage is everything to me."
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Al Baleed Resort Salalah announces Chef Nouel Catis
The official announcement of the Khareef collaboration.
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The Minor Hotels release announces Chef Nouel's exclusive collaboration with Al Baleed Resort Salalah by Anantara. It notes that SNA’AP launched in October 2024.
2024
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Meet the pastry chef who wrote the recipe
From the Burj Al Arab to Etihad, and the October 2024 launch of SNA’AP.
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Khaleej Times profiles Chef Nouel as the first Filipino pastry chef at the Burj Al Arab, a former Etihad in-flight chef, and a consultant to GCC brands. It reports the launch of his own line in October 2024.
UAE: Meet the Filipino pastry chef behind Dubai's viral pistachio kunafa chocolate
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Nostalgia in every bar
The childhood memory behind a pistachio-kunafa recipe, and why imitation is "the biggest form of flattery."
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Arab News introduces Chef Nouel Catis Omamalin to a regional audience. It traces the childhood nostalgia behind the flavour and the early days of making each bar by hand.
Meet the Filipino chef behind TikTok's viral Dubai chocolate bar
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"The taste must match the visuals"
Manila Bulletin meets Chef Nouel as he plans a bar made with Philippine cacao.
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Manila Bulletin's Foodies column profiles Chef Nouel and his approach to flavour and design. He plans a product for the Philippines made with local cacao. "This is just the beginning."
FOODIES: The Filipino chef behind the viral chunky chocolate bar from Dubai
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"I think this is the moment for me"
Luxury hotel kitchens, a 2017 baking book, and the start of his own label.
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Nana Nadal's blog covers Chef Nouel's luxury hotel career, his baking book, and his May 2024 recognition as an Emerging Global Filipino Icon. It closes on his plans for his own label, which became SNA’AP.
Nouel Catis: The Filipino Chef Behind the Viral Dubai Chocolate
Watch & listen
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SBS Filipino podcast: from frying doughnuts to writing recipes
Chef Nouel on Australian radio: the dream that started it all, and writing the recipe for Ramadan 2022.
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In this 16-minute SBS Filipino episode, Chef Nouel tells the story of how the recipe began during Ramadan 2022, after three months of development. He also explains why recipes are so hard to protect.
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Live with Chef Nouel Catis
Baby Dynamite, pistachio kunafa, The Sweet Life and the ube baklava bar, live with Lovin Dubai.
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Lovin Dubai's newsletter features a live session with Chef Nouel covering Baby Dynamite, The Sweet Life and his ube baklava chocolate.
MORE Chocolate Recipes, Skincare Convos With A Dubai Expert & Scam Calls Through Video Chat
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Getting to know Chef Nouel
ANC sits down with Chef Nouel, beyond the chocolate.
Beyond the viral Dubai chocolate: Getting to know Chef Nouel Catis | ANC
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Manila chocolate, from his Filipino roots
Chef Nouel introduces SNA’AP's ube-led Manila bar.
Chef Nouel Catis introduces Manila chocolate inspired by his Filipino roots
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A new venture
Chef Nouel unveils his next chapter on Beautiful Day.
Viral Dubai Chocolate Inventor, Chef Nouel Catis, Unveils New Venture | Beautiful Day
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PeopleAsia meets Chef Nouel
A PeopleAsia feature on the chef who wrote the recipe.
CHEF NOUEL CATIS: THE CHEF BEHIND THE DUBAI VIRAL CHOCOLATE | PeopleAsia Features
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A sweet success story
The Lifestyle Lab on Chef Nouel's journey.
Behind the Viral Dubai Chocolate: Chef Nouel Catis' Sweet Success | The Lifestyle Lab
The Sweet Life Journal
