Theo chocolates in dark and blond chocolate beside a SNA’AP gift box

Journal

In the press

What the press has written about Chef Nouel Catis and SNA’AP: 57 stories since September 2024, from Dubai and Abu Dhabi to Manila and Salalah. Each headline opens the original article.

2026

  1. Hotel & Catering · 8 October 2026

    Chef Nouel Catis returns to Salalah for the Al Baleed Culinary Festival

    An Omani pastry stand at Al Mina, 25–28 November 2026, among Michelin- recognised chefs.

    More

    Al Baleed Resort Salalah by Anantara has announced the fifth edition of its culinary festival. Chef Nouel Catis returns after the Anantara Khareef Chocolate collaboration, with an artisan Omani pastry stand at Al Mina from 25 to 28 November 2026.

  2. BBC Good Food Middle East · 13 July 2026

    Breadwinner opens in Dubai

    A Filipino bakery pop-up from Chef Nouel Catis and Chef JP Anglo.

    More

    Breadwinner is a new Filipino bakery pop-up in Dubai, co-founded by Chef Nouel Catis and Chef JP Anglo. It took about a year to develop, and Chef Nouel leads the artisan baking.

  3. FACT Magazine · 17 March 2026 · Partner content

    Plating at Dubai's Waterfront Market

    From the Burj Al Arab to SNA’AP: a profile of Chef Nouel Catis and his pastry style.

    More

    FACT profiles Chef Nouel Catis as a Dubai-based pastry innovator. It traces his path from the Burj Al Arab and Etihad Airways to his own ventures, including SNA’AP, and describes his blend of Middle Eastern and modern pastry.

  4. Art+ Magazine · 13 January 2026

    Meet Nouel Catis

    Handmade first batches, a Shark Tank walk-away, and a brand built on his own terms.

    More

    Art+ Magazine follows Chef Nouel from his first handmade batches to his decision to walk away from a Shark Tank Dubai deal and keep control of his brand. It covers SNA’AP's 2024 launch and fast sell-outs, his Manila collaborations and his new work in Oman. "I followed my gut. I knew my worth and my vision."

2025

  1. The Beat Asia · 27 November 2025

    Redefining desserts, one city at a time

    SNA’AP's city chocolates as a tribute to the UAE, with Abu Dhabi the latest release.

    More

    The Beat Asia profiles Chef Nouel and SNA’AP's city-inspired chocolate collection, which it calls a tribute to the UAE. Abu Dhabi chocolate is the newest bar, and more cities are planned.

  2. Daily Tribune · 13 November 2025

    Matcha meets Dubai chocolate

    Two special-edition SNA’AP bars, Matcha and Hojicha, made for The Matcha Tokyo Philippines.

    More

    The Daily Tribune covers Chef Nouel's October 2025 menu with The Matcha Tokyo Philippines. The menu includes two special-edition SNA’AP bars: a Matcha Dubai chocolate bar and a Hojicha Dubai chocolate bar.

  3. FACT Magazine · 13 November 2025

    A taste of the capital: Abu Dhabi chocolate

    Salted caramel, halwa, spices and 24-carat gold, a year in the making.

    More

    FACT tastes the new Abu Dhabi bar from SNA’AP's city series. It is made with salted caramel, halwa, warm spices, tahini, date syrup and gold flakes, and went on sale at Rain Café on 14 November. "I want this to be not only for a certain generation, but celebrated by all ages."

  4. Khaleej Times · 10 November 2025

    Abu Dhabi chocolate, made with Emirati partners

    Saffron, cardamom, tahini and dates, for a place Chef Nouel calls his second home.

    More

    Khaleej Times reports on the 200g Abu Dhabi chocolate, built on saffron, cardamom, tahini and dates with edible gold. It took about a year to develop with Emirati partners and is sold at select Rain Café outlets.

  5. Platinumlist Guide · 10 November 2025

    What the capital tastes like

    Abu Dhabi joins Dubai, Manila and Fukuoka in the SNA’AP city collection.

    More

    Platinumlist introduces Abu Dhabi chocolate, launched with the Emirati brand Rain Café. It places the bar in SNA’AP's city line alongside Dubai, Manila and Fukuoka. The bar is sold at Rain Café and on rain.ae.

  6. Curly Tales · 9 November 2025

    SNA’AP flavours go to Krispy Kreme

    Dubai, Manila and Fukuoka, reimagined as limited-edition doughnuts.

    More

    Curly Tales covers the Krispy Kreme Philippines collaboration. It includes three doughnuts (Dubai Chocolate Kunafa, Manila Ube Baklava and Fukuoka Strawberry Fields) and a Dubai Pistachio Iced Mocha Latte, available until 31 December 2025.

  7. The National · 7 November 2025

    An homage to Abu Dhabi

    Chef Nouel's love letter to the city he called home for eight years.

    More

    The National reports on the Abu Dhabi bar, part of SNA’AP's city-themed series, which launched first at Rain Café. Chef Nouel calls it a homage to the city where he lived for eight years. The piece also recalls his years as an Etihad in-flight chef and his Dubai consultancy, founded in 2018.

  8. WALPHS · 4 November 2025

    Krispy Kreme Philippines × Chef Nouel Catis

    The Original Creations collection: three doughnuts and a latte from SNA’AP's city flavours.

    More

    Krispy Kreme Philippines turns SNA’AP flavours into a limited-edition doughnut range and latte, available from 7 November to 31 December 2025. "It's the season of giving for us."

  9. The POST · 29 October 2025

    German precision, Filipino flavour: Chef Nouel × Miele

    Three German-Filipino desserts for Miele Philippines' Innovation Series.

    More

    The POST covers three desserts Chef Nouel created for Miele Philippines' Innovation Series at its BGC showroom. It also looks ahead to an ice-cream line and a new concept on BGC High Street. "It's going to be a big year."

  10. ABS-CBN Lifestyle · 28 October 2025

    More than a chocolate chef

    The Miele collaboration shows the full range of Chef Nouel's pastry craft.

    More

    ABS-CBN Lifestyle features Chef Nouel's collaboration with Miele and his wish to be known for more than chocolate. The pastries put his technical range on show.

  11. The Philippine Star · 23 October 2025

    Beyond Dubai chocolate

    New pastries with Miele, and SNA’AP chocolate launches in Singapore and Hong Kong.

    More

    The Philippine Star talks to Chef Nouel about the technical side of his pastry work. It covers his Miele partnership and his chocolate launches with Cold Storage in Singapore and C!ty'super in Hong Kong.

  12. Preview · 10 October 2025

    A Filipino chef wrote the recipe

    How a chef from Dipolog wrote the recipe that became Dubai chocolate, and what he makes now.

    More

    Preview introduces Chef Nouel to Filipino readers as the chef who wrote the recipe that became Dubai chocolate. It ends with his Manila chocolate, an ube bar made under SNA’AP.

  13. Journal News Online · 9 October 2025

    Seventeen years in Dubai, made in the Philippines

    SNA’AP retail and The Matcha Tokyo menu bring Chef Nouel's work home.

    More

    Journal News looks back on Chef Nouel's 17 years in Dubai and his Dubai chocolate journey, which began in 2022. It covers SNA’AP's retail outlet and his menu with The Matcha Tokyo Philippines, available from 4 October to 31 December.

  14. ABS-CBN Lifestyle · 7 October 2025

    Matcha, reimagined

    Japanese tea meets Chef Nouel's signature pistachio-kunafa chocolate.

    More

    ABS-CBN Lifestyle covers Chef Nouel's limited menu with The Matcha Tokyo Philippines, which pairs Japanese tea with his signature Dubai chocolate.

  15. GMA News Online · 6 October 2025

    The Matcha Tokyo × Chef Nouel Catis

    Two drinks and three pastries, made with executive chef Sonny Mariano.

    More

    GMA News reports on a five-item limited menu that Chef Nouel created with The Matcha Tokyo Philippines and its executive chef, Sonny Mariano. It ran until the end of December 2025.

  16. Asian Journal · 11 August 2025

    The Filipino touch

    3,000 SNA’AP bars sold out in two days, with the Philippines next.

    More

    Asian Journal tells the Filipino-American community about Chef Nouel's pistachio craft. It reports that SNA’AP's first 3,000 bars sold out in two days, and that he plans to expand into the Philippines.

  17. Gulf News · 1 August 2025

    Walking away, and coming out stronger

    Why Chef Nouel turned down a Shark Tank Dubai deal to build SNA’AP on his own terms.

    More

    Gulf News follows Chef Nouel after his Shark Tank Dubai pitch, where he walked away from the deal on offer. SNA’AP and its pistachio-kunafa bar sit at the centre of the story, along with the brands and collaborations that followed.

  18. Rolling Stone Philippines · 22 July 2025

    The Shark Tank decision

    Bootstrapping SNA’AP, and the global brand Chef Nouel is building.

    More

    Rolling Stone Philippines has the exclusive on Chef Nouel's Shark Tank Dubai episode. It explains why he declined the final equity terms and how he launched SNA’AP during the wait for broadcast. "We started to get opportunities from companies who wanted to collaborate with us."

  19. Aletihad · 8 July 2025

    Abu Dhabi chocolate is coming

    The first look at SNA’AP's tribute to the capital, from Etihad to The Sweet Life.

    More

    Aletihad announces that Abu Dhabi chocolate will launch under SNA’AP. It also covers The Sweet Life, Chef Nouel's years as an Etihad in-flight chef, and Baby Dynamite, the dessert he presented at TEDx in 2019.

  20. What's On Dubai · 5 July 2025

    World Chocolate Day in Dubai

    SNA’AP square bars and bonbon jars on Dubai's World Chocolate Day list.

    More

    What's On lists SNA’AP among Dubai's best places for World Chocolate Day. It mentions the square bars, limited bonbon jars and five flavours, sold at Odeon, Candy Hearts, iChips and online.

  21. The Peak Malaysia · 25 June 2025

    Khareef chocolate in Salalah

    Frankincense and coconut katayef, for the Khareef season only.

    More

    The Peak Malaysia covers the Anantara Khareef Chocolate, which pairs frankincense with coconut katayef. It was sold at Al Baleed Resort Salalah until 31 August 2025.

  22. Dubai OFW · June 2025

    The flavour architect

    Twenty-four years in desserts, sixteen of them in the UAE.

    More

    Dubai OFW interviews Chef Nouel about his 24 years in desserts and his recognitions as an Emerging Global Filipino Icon (2024) and with the Westford Award for Culinary Innovation (2025). It also covers SNA’AP and The Sweet Life.

  23. Hospitality News Middle East · 3 June 2025

    On nostalgia and imitation

    A trade Q&A on why the dessert struck a chord, and whether recipes can be protected.

    More

    Hospitality News Middle East interviews Chef Nouel as founder and CEO of Chef Nouel Catis. He talks about how the dessert "tapped into nostalgia", about imitation, and about whether desserts can be protected.

  24. Lifestyle Asia · 9 May 2025

    SNA’AP comes to Manila

    "This is how I originally envisioned it": Chef Nouel on bringing SNA’AP home.

    More

    Lifestyle Asia covers SNA’AP's Manila arrival through three desserts with AF Hospitality. Chef Nouel shares his hope that SNA’AP becomes a household chocolate name.

  25. Tatler Asia · 5 May 2025

    In conversation with Tatler

    The first Filipino pastry chef at the Burj Al Arab on the recipe he wrote, and SNA’AP's ube baklava.

    More

    Tatler Asia's Q&A traces Chef Nouel's career from the Burj Al Arab to the 2024 launch of SNA’AP, including its ube baklava flavour and plans for Manila. "I see imitation as the highest form of flattery."

  26. ICCA Dubai, The Stockpot · 4 May 2025

    The nifty pâtissier

    Author, consultant and VVIP in-flight chef: a profile from ICCA Dubai.

    More

    The International Centre for Culinary Arts in Dubai profiles Chef Nouel's books, his consultancy and his in-flight and VVIP work.

  27. SBS Food · 29 April 2025

    The chef who wrote the recipe

    From five-star hotel kitchens to a SNA’AP bar that shows off the flavours of the UAE.

    More

    SBS Food in Australia tells the story of how the recipe came about and what Chef Nouel did next. It covers his five-star hotel background, including the Burj Al Arab, and SNA’AP's focus on purity and "showcasing the flavours of the UAE."

  28. Signé Magazine · 29 April 2025

    A taste of Khareef

    Chocolate artistry for Al Baleed Resort Salalah by Anantara.

    More

    Signé Magazine covers Chef Nouel's Khareef-season creations for Al Baleed Resort Salalah: a frankincense chocolate and a Coconut Malva Cake.

  29. Gulf News · 27 April 2025

    From Dubai to Salalah

    Frankincense, coconut and an Omani twist for Al Mina at Al Baleed Resort.

    More

    Gulf News reports on the frankincense-and-coconut bar and Coconut Malva Cake Chef Nouel created for Al Baleed Resort Salalah by Anantara, served at Al Mina from June to August 2025. The resort's general manager praises the collaboration.

  30. The Philippine Star · 22 April 2025

    Dubai chocolate season in Manila

    A homecoming launch that also supports Dumagat cacao farmers.

    More

    The Philippine Star's Newsmakers column covers the AF Hospitality collaboration, which Chef Nouel calls the homecoming launch of his brand. Part of the proceeds goes to MAD Travel's agroforestry programme with Dumagat cacao farmers, and SNA’AP bars are the Dessert Passport reward.

  31. Inquirer Plus · 17 April 2025

    Three ways to enjoy it

    A crepe, a mochi and a soft serve, plus a SNA’AP bar for every completed passport.

    More

    The Inquirer's Pam Pastor tries the three AF Hospitality desserts. She describes SNA’AP as Chef Nouel's own premium brand, "inspired by nostalgia and crafted with innovation."

  32. Gulf News · 16 April 2025

    Chef Nouel takes his flavours home

    His first Philippine collaboration, across A Mano, Ramen Ron and Steak & Frice.

    More

    Gulf News reports on Chef Nouel's first collaboration in the Philippines, with limited-edition desserts at AF Hospitality's restaurants until 11 June 2025.

  33. When In Manila · 16 April 2025

    Three desserts, only in Manila

    A homecoming menu, with SNA’AP bars available in the Philippines for the first time.

    More

    When In Manila covers the three AF Hospitality desserts. A complimentary SNA’AP bar comes with a completed Dessert Passport, and bars are also sold at PHP 650.

  34. Manila Bulletin · 14 April 2025

    From the desert to dessert

    The Amado and Nouel collaboration, and a pili-nut bar in development.

    More

    Manila Bulletin covers SNA’AP's milk and dark bars and Chef Nouel's first Philippine collaboration with AF Hospitality. It also reports that a pili-nut bar is in development.

  35. Inquirer Lifestyle · 14 April 2025

    Raising the profile of Filipino desserts

    "Creating viral sensations has become second nature in my process."

    More

    Inquirer Lifestyle covers the AF Hospitality collaboration, which ran from 11 April to 11 June 2025. Chef Nouel talks about raising the profile of Filipino desserts.

  36. Tatler Asia · 14 April 2025

    Chocolate is just one chapter

    Chef Nouel × AF Hospitality, with SNA’AP as the Dessert Passport reward.

    More

    Tatler Asia covers the limited AF Hospitality desserts and SNA’AP, Chef Nouel's signature bar, sold only at AF restaurants during the collaboration. "Chocolate is just one chapter in my culinary story."

  37. PhilSTAR L!fe · 13 April 2025

    Exclusive pistachio desserts for AF Hospitality

    SNA’AP bars and three new desserts at A Mano, Ramen Ron and Steak & Frice.

    More

    PhilSTAR L!fe announces SNA’AP Dubai chocolate bars and three new desserts at AF Hospitality restaurants from 11 April to 11 June 2025. Part of the proceeds supports Dumagat cacao farmers.

  38. ABS-CBN Metro.Style · 12 April 2025

    A sweet homecoming

    A hometown return and a passport full of flavour.

    More

    Metro.Style covers Chef Nouel's first collaboration in Manila, with AF Hospitality and Amado Forés.

  39. What's On Dubai · 7 March 2025

    A new name in Dubai chocolate

    SNA’AP's first pop-up at Marsa Boulevard, Dubai Festival City.

    More

    What's On introduces SNA’AP as a new brand of stuffed chocolate bars and bites, with a pop-up at Marsa Boulevard, Dubai Festival City.

  40. Curly Tales · 6 March 2025

    SNA’AP arrives at Dubai Festival City

    Square, filled bars and jars of bonbons, now at Marsa Boulevard.

    More

    Curly Tales' GCC roundup describes SNA’AP's square, filled bars and bonbon jars at the Marsa Boulevard pop-up.

  41. Anantara Hotels & Resorts · 2025

    Heritage is everything: Chef Nouel in Salalah

    The Anantara Khareef Chocolate, in Chef Nouel's own words.

    More

    Anantara's journal interviews Chef Nouel about the Khareef chocolate, made with frankincense and coconut katayef, and about SNA’AP, which he launched in October 2024. "Heritage is everything to me."

  42. Minor Hotels newsroom · 19 May 2025

    Al Baleed Resort Salalah announces Chef Nouel Catis

    The official announcement of the Khareef collaboration.

    More

    The Minor Hotels release announces Chef Nouel's exclusive collaboration with Al Baleed Resort Salalah by Anantara. It notes that SNA’AP launched in October 2024.

2024

  1. Khaleej Times · 18 November 2024

    Meet the pastry chef who wrote the recipe

    From the Burj Al Arab to Etihad, and the October 2024 launch of SNA’AP.

    More

    Khaleej Times profiles Chef Nouel as the first Filipino pastry chef at the Burj Al Arab, a former Etihad in-flight chef, and a consultant to GCC brands. It reports the launch of his own line in October 2024.

  2. Arab News · 30 September 2024

    Nostalgia in every bar

    The childhood memory behind a pistachio-kunafa recipe, and why imitation is "the biggest form of flattery."

    More

    Arab News introduces Chef Nouel Catis Omamalin to a regional audience. It traces the childhood nostalgia behind the flavour and the early days of making each bar by hand.

  3. Manila Bulletin · 5 September 2024

    "The taste must match the visuals"

    Manila Bulletin meets Chef Nouel as he plans a bar made with Philippine cacao.

    More

    Manila Bulletin's Foodies column profiles Chef Nouel and his approach to flavour and design. He plans a product for the Philippines made with local cacao. "This is just the beginning."

  4. nananadal.ph · 1 September 2024

    "I think this is the moment for me"

    Luxury hotel kitchens, a 2017 baking book, and the start of his own label.

    More

    Nana Nadal's blog covers Chef Nouel's luxury hotel career, his baking book, and his May 2024 recognition as an Emerging Global Filipino Icon. It closes on his plans for his own label, which became SNA’AP.

Watch & listen

  1. podcast · SBS Filipino · 18 September 2025

    SBS Filipino podcast: from frying doughnuts to writing recipes

    Chef Nouel on Australian radio: the dream that started it all, and writing the recipe for Ramadan 2022.

    More

    In this 16-minute SBS Filipino episode, Chef Nouel tells the story of how the recipe began during Ramadan 2022, after three months of development. He also explains why recipes are so hard to protect.

  2. live · Lovin Dubai · 16 July 2025

    Live with Chef Nouel Catis

    Baby Dynamite, pistachio kunafa, The Sweet Life and the ube baklava bar, live with Lovin Dubai.

    More

    Lovin Dubai's newsletter features a live session with Chef Nouel covering Baby Dynamite, The Sweet Life and his ube baklava chocolate.

  3. video · ANC 24/7 · 31 October 2025

    Getting to know Chef Nouel

    ANC sits down with Chef Nouel, beyond the chocolate.

  4. video · Bilyonaryo News Channel · 15 August 2025

    Manila chocolate, from his Filipino roots

    Chef Nouel introduces SNA’AP's ube-led Manila bar.

  5. video · Bilyonaryo News Channel · 15 August 2025

    A new venture

    Chef Nouel unveils his next chapter on Beautiful Day.

  6. video · PeopleAsia · 25 April 2025

    PeopleAsia meets Chef Nouel

    A PeopleAsia feature on the chef who wrote the recipe.

  7. video · Bilyonaryo News Channel · 22 December 2024

    A sweet success story

    The Lifestyle Lab on Chef Nouel's journey.